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Tag Archive: Charity

Posted on: April 29, 2016

In order to design a unique underwear line, Willa Townsend surveyed 200 of her fellow Duke college students and found out what women really want to wear. She knew the social aspect of her idea wouldn’t succeed unless she actually had a product that people wanted to buy. With that information she designed her first piece – a sexy little bralette. While it’s never been Willa’s dream to have a lingerie line, according to her parents, she has always wanted to do something that makes a social change and it’s nice that she is able to do something cute and sexy that helps homeless women get underwear too. “There’s no way I ever would have started an underwear line had it not been for that inspiration,” Willa said in an interview online, “I found that it’s a burgeoning market, so it’s really a great opportunity to get into the business of doing good.”

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